Mercado de la Raza

about us

Our story began in New York City back in 2017, when Co-Founder, Alex Villarino saw the need for truly authentic Latin American products in other regions of the US other than NYC or Los Angeles. Three years later, we made the heartfelt decision to return to Oahu, Megahn Chun's birthplace. We longed for a place to start our family and find a strong sense of connection.

At Mercado de La Raza, we firmly believe in the extraordinary power of food to bring people together, regardless of their cultural backgrounds. It's a beautiful way to share our stories and build bridges between communities. Above all, we are dedicated to bringing the incredible flavors of our childhood, the richness of our heritage, and the diverse cultures we cherish to our new home: Oahu. Mercado de la Raza is a vibrant fusion of three core concepts: a gathering place for the Latino community, a Wholesale collaborator for local enterprises, and a specialized Latino grocery store. We want to create a platform that not only celebrates Latin culture but also empowers Latino entrepreneurs.

A Specialized Latino grocery store

Driven by our desire for community and the dream of owning our own business, we discovered Mercado de la Raza, the island's only Latin American store. Mercado de la Raza has roots that run deep. Believe it or not, it's been a community staple since way back in 1995.  After countless months of conversations, we took the leap and acquired the business, with the hope of infusing it with a fresh perspective and revitalizing energy while still preserving the space it holds for the Latin American community.

Step into our store and immerse yourself in a world of culinary wonders. We offer an extensive selection of products sourced from the majority of countries and territories in Latin America, including Puerto Rico, Mexico, Argentina, Peru, Colombia, Brazil, Jamaica, and many more. From delightful candies and chocolates to specialty teas, handmade tortillas, cooking tools, and convenient frozen meals, we have it all. The best part about running the grocery store? It's the chance we get to meet our community and lend a hand on your shopping trips. Can't spot what you need on our shelves? No biggie! Just let us know and we'll happily order it. 

Mercado de La Raza is located right by several Oahu destinations like Waikiki, Diamond Head, and Ala Moana Regional Park. We are a local favorite for the students of University of Hawaii at Manoa and Chaminade University of Honolulu. We are just minutes from Ala Moana Shopping Center. Whether you’re a local or visiting Oahu on vacation, we hope to see you soon!